NOW is the Best Time!

I am not saying that in some fancy personal development language that now is the best time to start just because it is now (although that is true), but I really believe NOW is the best time to set up a therapy or coaching practice or training business.

Yes, I know  it is all doom and gloom on the news about business going bust left right and centre, I am not saying now is EASIEST time to start, but upheaval creates opportunities as much as threats and right now there are lots of opportunities. The recent reports of us starting to emerge (I say “us” as in a global sense, Britain is still lagging behind somewhat) from recession and the global economy is looking to recover in 2010.It ie worth getting a jump on the recovery and position yourself to take full advantage of the recovery by acting now…

There is still work out there and I know a lot of coaches and trainers who are doing very well (some, better than ever!). The people who are being successful are not doing what everyone else is doing. That won’t work any more; you have to be a bit cunning and a bit daring.

The self-help field has grown bloated and stagnant, riding the waves of the boom years. Back then any idiot (and there were – and still are – a lot of idiots) could set up a therapy or coaching practice and get a decent level of success. But now the game has changed and it is a very different playing field. The self-help field is overcrowded and I expect a massive cull in the next 18 months. NOW is the time to get in and take the opportunity to sneak into the gaps this shake up is creating.

Let me give a quick example:

McKenna Breen, once the worlds largest NLP training company began in the last recession in the early 90’s, but they recognised exactly what I have just told you: Change and upheaval creates opportunities as well as threats, they saw that they could shake up the NLP training market and create massive success for themselves.

To be successful now you have to different, creative and challenge the status quo.  Remember the old rules no longer apply, you can no longer enter the market place and expect to set up a generic therapy or coaching practice, you need to do something very different.

Don’t look at what everyone else is doing and just copy them (how many websites have you seen with almost identical content? All spouting the same old “success” or “inspirational” rhetoric), it is easy to think when you are starting out that everyone out there is really successful and when you are not sure what you are doing it is comforting to follow the crowd with the “It must be working for them…” attitude.

That may have worked back then, but now you have to be different to everyone else Study the field you want to enter. What is it like? How many companies are there? What is missing? What can you do that is different? What can you do better?

Fortune favours the brave and all that.

Matt

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